Manage Financial Operations Essay Example | Topics and Well Written Essays - 1500 words

Manage Financial Operations - Essay Example The manager must be aware of the citizenship status of the employees that are hired. The government now imposes fines to companies that hired illegal immigrants. The general manager in the hospitality industry manages the day to day operations of the company. The person oversees the entire work staff. His job entails monitoring the performance of the entire business. A good general manager uses performance metrics such as vacancy rate to determine if the firm is achieving the desired profitability levels. Customer service is a very important factor that affects the ability of the business to retain its customers. There is a ranking for hotels called the five star system that evaluates hotel to provide them with a star ranking. Five star hotels can charge a premium price for their services. The mechanism represents a quality assurance mechanism that also provides goodwill to the brand name of the company. The owner of a business enjoys the benefits of the yearly profits of the firm. The owner does not oversee operations, but their advice and approval is needed for major strategic decisions. In public corporations the common stockholders are the owners of the property. They participate in the profits the company earns when the business entity declares dividends. Common statements vote a few times a year on major business decision through a proxy mechanism. The owners of corporation do not have any personal liability if the company goes bankrupt as far as having to pay for corporate debt. The financial controllers oversee the work of the accounting and finance departments. The work performed by internal accountant includes paying payroll, making purchases, paying bills and other obligations, and creation of financial statement among other things. These professionals have to make sure the company accounting records comply with the general accepted accounting principles (GAAP). It is important to document all financial transaction and keep accurate accounting

Personal development Plan Essay Example for Free

Personal development Plan Essay Capital is generally referred by the people to the financial assets and resources, however besides the money; personal capital is also a part of capital. Capital is basically the ability to do something and it allows a person to make his own selections and if it is not available, it is very hard or almost impossible for one to make selections. To evaluate the performance of an individual, capital is an important concept. However, personal performance is not normally termed as capital but it does function in the same way as the financial resources but as for the financial resources, we must build up these resources if we want to accomplish something but the personal capital of an individual is his skills, intelligence, his network of contacts, education, or relationships, etc. (Productivity 501, 2007). We have certain options from where we can choose and these options are interdependent on the amount of capital we have actually acquired. For instance, let’s consider the skill capital. This can further be explained by an example of the skill to perform a particular task to accomplish a particular goal. This can also be to sail all around the world. However, this can only be made possible if the person knows how to sail. If this person does not even know how to sail in a lake along with strong winds, he would never be able to sail around the world. Same applies to the other skills that come under personal capital. Personal capital is something that an individual need to develop personally and is not present in a person from the start. This is basically about polishing the skills you already have in you and is all about increasing our skills as well as the level of intelligence that can be done by various activities such as by reading, studying, taking courses, etc. As for the relationships, they can be improved by investing some more time in them. In order to build up a relationship, giving time, taking care of the person and showing love is very essential and without all these factors it would be hard to maintain any relationship as these are the core factors that are required to make up and then to handle a relationship. To increase our network of contacts, it is a must that we reach out people after which we must stay in contact with them because just reaching them out won’t work effectively. Therefore, we must also remember our past acquaintances and should keep in touch with them as well. The activities mentioned above helps to increase our personal capital and so it also increases the opportunities that we might get.   According to Tom Peters, â€Å"everyone lives by selling something.†Ã‚   (Peters, 1999). People normally retreat when they hear about the word sales as it sounds devious. However, when you convince the other person and you sell, it develops more pleasure and satisfaction and it is all about moving your resources to the ones who need them. Personal capital is basically an ability in a person to make a difference and it can be either processing ability or leverage. The processing ability is basically the extent to which a person achieves a desired result with the resources available to him. It is all about achieving a task based on the thinking skills, energy, character of a person, the level of knowledge and know-how about an activity, thus it is all about achieving the targets within the given resources. This furthermore increases the value of a person as when an individual is different from the others and is able to do tasks effectively, it gives him an edge over others and this can even be his core competency. For instance, let us consider an example of a person who has stared with a new job and as the job is new, the person would need some guidance in order to achieve the targets. Therefore, as assistance is needed by the employee, the results would not be totally based on his skills but later after the employee develops understanding and know-how; he would be able to do the same task without getting help from any other person and can work independently. This shows that his processing ability has been increased. The second part of personal capital is leverage, it raises the productivity of others by using your expertise and further explaining it, we can say that it amplifies your processing ability through others and this can either be done by coaching an employee who is new or by guiding him with the way in which the task is to be performed. Leverage can be measured in a way as our ability to transfer our knowledge to the other party, for example leverage of an economics teacher who teaches the course at a university can be judged in way how he teaches the student and does that really benefit the student or not i.e. does it increase the knowledge of the student or not. Furthermore it is also about using your own previous experience to teach the new employees and help them out to reduce chances of errors or mistakes and when this is achieved, a person achieves leverage. Personal capital can only be built only by learning and trying, it is about the way in which an individual is supposed to take a process and further turn it into a better work process and it is also about adding value to the ideas proposed by the others. People can take courses that could help them to increase knowledge and their processing ability and the way they can share their knowledge that in turn increases their leverage. The reason why personal capital should be built is because of the value we place in making a difference in the tasks we are assigned and the better personal capital an individual has, the better can he perform and achieve he desired goal. Moreover, people have better personal capital will also be able to accomplish tasks that are more complex and challenging.   This is not just the only requirement; however a person should keep on improving his personal capital so that they can benefit from it and fulfill his responsibilities as a team member. Being creative is to turn the ideas that erupt into your mind into a reality and for consists of two aspects that have to be considered. The first one is the ability to think that a person has and the other is to actually create that particular idea. For creative thinking, innovation is a must. This basically means to implement the idea that has been though of. However, if some one has ideas but he does not implement them, he would be considered imaginative and not creative. Therefore, the crux of this paragraph is that there is no use of thinking if you are not doing what you have thought about. (Linda, n.d.) Moreover, creativity can also be defined as something that is new and it therefore requires both zeal as well as dedication. People usually determine certain symbols and myths from creativity that further reveals the hidden points of life. (Rollo May, The Courage to Create) According to another author, a product is only creative when it is novel and appropriate. Moreover, he states that a new product shows its originality, however it cannot be predicted. Creativity of a product basically depends on the concept. The bigger it is, more the ideas are generated and so creativity increases. (Sternberg Lubart, Defying the Crowd) Creativity can be used for the purpose of economic development, at work and everywhere. The resources available to us in the world are limited but the demands of the people are unlimited. Creative ideas only come in such case when our resources are restricted and as a popular saying of an economist and a social philosopher says that â€Å"Invention is the mother of necessity.† (Thorstein Veblen, 1857 1929). However, time and budget can limit creativity. In today’s world creativity is taken as something more than just an artistic expression as it was perceived to be in the previous centuries. However, now it is also essential in many other areas as well. It can be used just anywhere, in a very small thing such as to make a loft or a professional canvas painter. However, creativity can be taken differently by different people who are engaged in different tasks. Constant learning enhances the creativity in a person. Moreover, we should explore different techniques that can help us in improving our creativity. We should brainstorm ideas, do mind-mapping and meditation, etc. I would also say that creativity is basically a mental process that is all about creating new ideas but its originality and appropriateness should not be affected in any way. Creativity is also referred as a divergent thought from the scientific point of view and can be studied from various point of views such as in some of the aspects such as behavioral psychology, social psychology, psychometrics, cognitive science, artificial intelligence, philosophy, history, economics, design research, business, management, etc. (Linda, n.d.) There are certain questions that one must ask oneself for personal development.  · What’s the history of a person and repercussions for contributions in the past.  · Where we are and what have we gained? (Instead of, What have we lost?)  · What needs to be changed, such as structures to encourage and support learning and innovation?  · What needs to change in my leadership style to foster more of a learning culture? When and where should I practice being a learner? Once we ask those questions to you, one must also consider some of the things mentioned below.  · Hierarchy is not inherently a problem.  · Technical hierarchy not social hierarchy.  · Acknowledge power power dynamics. The more open this is, the less it will be a subtext of interaction.  · Be in the role of teacher, when the authority in a particular skill or situation, and of learner when not.  · Trust, trust, trust. Trying to control everything accomplishes the opposite.  · Communication Interaction must be encouraged as it is essential for personal development.  · Documentation Document learning in one area or project such that it can be shared with other areas and projects. The personal vision of a person is very important as this further develops goal awareness and social orientation. The personal vision of an individual helps them to guide their lives and also provides the direction that is essential to make a choice about the career. It thus, helps to show a way to a person and so it is important for us to identify our personal visions. A personal vision is basically written focusing on the life of person i.e. the joys and the sadness’s filled in their life, what they have achieved and how they have achieved, their contribution, what makes them, their brilliance as well as heritage. Personal vision in turn develops goal awareness as once you identify the personal vision is it easier for a person to focus more on his goals and what he wants to do in life. Moreover, it also develops social orientation in a way that a person cares more about the well being of the society and so he makes sure that their needs are being taken care of and they are satisfied. Other than that, an individual should also have the capacity to working together with other individuals and for this it is necessary that he develops communication, interactive skills and development orientation. The skills and performance of an individual must be upgraded continually and meeting this requirement involves training and development activities and appraising performance for the purposes of giving feedback and motivating people to perform at their best. Training usually refers to teaching lower level employees how to perform their present jobs, while development involves teaching managers and professional employees broader skills needed for their present and future jobs. Individuals must take training to enhance their individual performance that would then increase their productivity. It should focus on developing management skills/development and supervisory skills, technical skills and communication skills. Orientation training programs should be designed for individuals because they are typically used to familiarize them with certain things such as the general policies, procedures, culture and the like. All this results in reputed benefits such as increased morale of an individual; he becomes more productive, lower costs and the like. Team training is also important because it recognizes to facilitate individuals working together. It teaches the people, the skills they to work together and also facilitates their interaction that further focuses on technical, interpersonal and team interaction skills. Communication is very important because it is the only mode through which there can be an exchange of ideas between people but for this they need to interact with other people. They need to form their social groups, talk to their mates and develop orientation that helps to familiarize them with other people. Moreover, concreteness is important too. In this comes openness to change, operational effectiveness and responsiveness challenge. To be concrete basically means to be specific. While making a personal development plan it is also essential to be concrete. An individual cannot do each and everything. Some might be good as some tasks and some might be good at some tasks and so it is not necessary that all people can do the same work well. This in turn develops core competency. In the world today, changes are being made like in every second. However, it does take time for people to adjust to change and people are usually resistant to change but in the end they do have to accept the change. Therefore, it is necessary that one must be flexible and be able to adjust to change well.

Performance Appraisal Essay -- Business, Employees Participation

This paper assesses the Human Resource practices of employee participation and involvement and their relationship with productivity. An attempt will be made to distinguish between participation and involvement. Also the paper will focus on development and changing trends of employee participation and the evaluation of these participation schemes with respect to their depth, level, scope and form. Finally, a search into whether employee participation and involvement has a bearing on productivity will be considered. In recent times, a key feature of management practice has been the implementation of effective human development strategies to enhance organisational productivity. Human resource management is considered an important element in achieving an organization’s success and a means of gaining competitive advantage (Armstrong 2009).Again; it is common to have management grant some level of participation and involvement to employees concerning core decisions within the organisation, as researches have proved a link between employee involvement and participation having a positive bearing on workplace productivity and performance (Belanger 2000). Employee participation is promoted for different reasons and embedded in various institutional settings across industries and countries due to influences from the legal, economic, political framework found in each country .Thus the level of participation granted employees and the degree and methods of which employers are willing to use in workforce management differ everywhere (Dundon & Wilkinson2009). Participation and involvement as concepts are by definition intertwined and this makes it difficult to distinguish between them. However, some authors have attempted defining them... ...stantive. In conclusion, though it very difficult to justify empirically whether or not employee participation and involvement can increase a firm’s productivity; it can be said from a synthesis of the above discussion that productivity is dependent on several factors including employee participation and involvement. However to increase productivity, employers should adopt and implement the right strategy taking cognisance of organisational goals and existing work environment. In lieu of the above, Youndt et al. (1996) puts it so succinctly that employee involvement and participation is essential in the a firm’s production process since employees provide organizations with an important source of sustainable competitive advantage and that the effective management of human capital, not physical capital may be the ultimate determinant of organisational performance.

Political Aspects of Wireless Electricity Essay

It is no secret that politics plays a big role when it comes to the introduction of the wireless electricity. Some parties are for it, as it can allow for slightly greener ways of powering devices, new jobs, and easier access. But others are against it, seeing the change as a threat to old ways of doing things, as well as a way for people to access electricity for free. Though wireless transmissions and the idea of wireless electricity have existed for quite some time, the actual possibility of creating usable, accessible wireless electricity is just now starting to become a reality. With wireless electricity looming on the horizon, more and more politicians, civilians, and companies are beginning to stand behind the idea; but that has not always been the case. Politics first began working their way into wireless electricity in 1905, when J. P. Morgan pulled all of his funding from Nikola Tesla’s Wardenclyffe Tower project when he erroneously began to believe that it could lead to free electricity for all (Haliburton, 2006). It is that same type of thinking that has helped to keep wireless electricity out of the mainstream for so long. However, information and general knowledge about wireless electricity has come far, and that type of thinking is quickly disappearing. With the recent surge of environmental and financial awareness, people are quickly beginning to gravitate towards the idea of wireless electricity. Even power companies are getting behind the idea, seeing a way to expand their business. Though the idea of wireless electricity has just begun to reemerge, it will quickly become a hot political topic, just as other forms of alternative energy have. The question is this: Will the general public and politicians continue to gravitate towards this new concept? And if they do, how long will it be until wireless electricity becomes the norm?

Dionysus with Pan

The chosen art piece, from Roman origin, is titled â€Å"Dionysus† and portrayed Dionysus, the god of wine, with his follower Pan. This artwork is a great example of Greek art’s influence in Roman artwork. The main elements of Greek’s naturalistic art, specifically of High Classical period, are rendered beautifully in this piece combined with distinctive elements from verism, unique to Roman art. So, the idealism of Greek art and the individualism of Roman art come together to create an art piece that is divine, mythical, and yet very human and therefore, relatable.This piece of art depicted the interaction between Dionysus and Pan in a form of sculpture. The sculpture was created from beautiful marble in A. D. 50 – 150. The work is three dimensional and still in excellent shape. There is almost no sign of physical or visible damage on sculpture which is rare because it has been created about two thousand years ago. This durability of the piece must be cre dited to the sculptor for having engineering intelligence to make the sculpture stay intact for so long.The artwork includes organic and fluid lines because each body feature of Dionysus and Pan is smooth, graceful, and very close to the natural form. The way Dionysus’ left leg is crossed over his right leg conveys that both were just standing and not moving. It is not telling a specific story; rather, it is just taking a moment out of the life of two people which are of a god and his follower in this case. The texture is smooth since it was created from marble. Dionysus’s characteristics of being the god of wine are represented in several elements in this work.The elements include the ritual staff with pinecone head in his right hand that he is known to carry, the wreath of grapes and wines enhancing his beautiful curls, and the wine cup on his left hand. Dionysus is resting his left hand on Pan’s right shoulder. The goat skin on Pan and Dionysus and the tree t runk that both are leaning on convey that they both reside in a forest or in out in nature. Pan, the follower, has the upper body of a human and lower body and the horns of a goat.This mythical creature is holding a stick, for hunting rabbits, in his right hand and looking up at Dionysus with great admiration. Pan’s left arm is wrapped around Dionysus’ back. Pan’s body is smaller, about two-thirds of Dionysus’ body, in comparison to Dionysus indicating Pan’s status as a follower perhaps. However, both are in perfect proportions. This work of art is a mix of naturalism and verism. The beautiful perfect skin, the appropriately proportional body and the beauty of young Dionysus are much idealized.The god of wine doesn’t have the body structure of an athlete; however, the body features and muscles are quite in proportion and yet humanized. Dionysus’ face is very humanlike because it displays a certain sense of kindness and relaxedness. Th ere is no sign of stress, discomfort, or detachedness on his face. Dionysus has his left leg crossed over his right leg and he is leaning on Pan on his left. Dionysus’ unique pose is a varied version of contrapposto pose which was so common in the High Classical sculptures. This pose means that the weight of the body is supported by one leg, right leg in this case.This pose illustrates relaxed state of mind and makes the audience feel that Dionysus is at ease. He also has his left hand resting on Pan while holding the wine cup. This shows that Dionysus is trusted by Pan and Pan is also trusted by him because Pan has his right arm around Dionysus’ waist. This close distance mainly exemplifies love, faith and intimacy of a relationship. The naturalism and intimacy depicted in this art is similar to the playfulness and lightheartedness defined in Late Classical Period and specifically in the sculpture â€Å"Hermes and the Infant Dionysus†.Dionysus in â€Å"Dionysu s† is slender, softer, and graceful similar to Hermes in â€Å"Hermes and the Infant Dionysus†. This is a slight contrast to the canon of proportions in High Classical. The use of emotion makes the Gods look real and humanlike which is also a contrast to the idealized works of High Classical Greek works. Another similarity between the two sculptures is how Hermes and Dionysus are leaning on the tree trunk for support and representing the forest as background.Overall, the work is more realistic than naturalistic which is conveyed by the verism represented in the awestruck like expression of Pan, the kindness and calmness reflecting on Dionysus and their intimacy with each other. By including Pan in this work, the sculptor makes the audience view Dionysus in awe from the eyes of Pan. It makes the audience think that Dionysus is the type of God who is kind, calm, composed, humane, and not strict or unforgiving. Therefore, the most significant part of this artwork is the ge nuine yet stimulating interaction between Dionysus and Pan that makes this art so real and relevant. ?

Character of Catcher in the Rye essays

Character of Catcher in the Rye essays Holden is the protagonist and the narrator of the novel. He is a 16-year-old junior who has been expelled from Pencey Prep for academic failure. Holden is very intelligent, and sensitive, but he narrated the novel in a cynical and jaded tone. He thinks everyone is phony, and believes that he looks much older than he his. Ackley is Holdens next-door neighbor in the dormitory at Pencey Prep. Ackley often barges into Holdens room and doesnt seem to take the hint to leave. Stradlater is Holdens roommate at Pencey Prep. He is a handsome, self-satisfied, and popular, but he is in Holdens words, a secret slob. He appears well groomed, but his razor and other toiletries are disgustingly filthy. Holden spent a lot of time with Jane one summer in Maine. Jane never actually appears in the book, but Holden talks about her all the time because she is one of the few girls Holden respects and finds attractive. Phoebe is Holdens younger sister, whom he loves dearly. Although she is six years younger than Holden, she listens to what he says and understands him more than other people. Allie is Holdens younger brother who died of leukemia three years before the start of the novel. Holden describes him as a brilliant, friendly, redheaded boy. Allie was the smartest of the Caulfields and Holden is tormented by his death. D.B. is Holdens older brother who wrote a collection of short stories, which Holden loves. D.B. lives in Hollywood and prostitutes his writing talents by writing for Hollywood movies. Sally is a very attractive girl that Holden has known and dated for a long time. Holden thinks that Sally is stupid. Mr. Spencer is Holdens history teacher at Pencey Prep, who unsuccessfully tries to sh ...

Kant Immanuel essays

Kant Immanuel essays In his publication, Foundations of the Metaphysics of Morals, Immanuel Kant supplies his readers with a thesis that claims morality can be derived from the principle of the categorical imperative. The strongest argument to support his thesis is the difference between actions in accordance with duty and actions in accordance from duty. To setup his thesis, Kant first draws a distinction between empirical and a priori concepts. Empirical concepts are ideas we reach from our experiences in the world. On the other hand and in contrast, a priori concepts are ideas we reach as an end point of reasoning prior to or apart from any experience of how things occur in the world. Kant then claims that moral actions are supposed done for the reason of morality alone. This train of thought leads to the conclusion that an understanding of morality must be based on a priori concepts of reason. Truly moral ideas are then universally valid if and only if they are based on a priori concepts. From this idea of a priori concepts, Kant begins his thesis with the notion that the only thing in the world that is a qualified good is the good will, even if its efforts bring about a not necessarily good result. A good will is good because of the willing that is involved. Two main implications arise with this idea of the good will. The first implication is moral actions cannot have impure motivations. There are many impure motivations but Kant tends to focus mainly on the motives of the pursuit of happiness and self-preservation. Second, moral actions cannot be based on the speculations of the probable results. This action is not good in itself but good because it brought about a more desirable outcome. Thus, Kant arrives at the conclusion that for an action to be considered to have genuine moral worth its motive must be that of dutifulness to moral law....

A Biography of Sylvia Plath

A Biography of Sylvia Plath Sylvia Plath was born in Boston in 1932, daughter of a German immigrant biology professor, an authority on bees, and his Austrian-American wife. At 8, bio-picSylvia suffered her first great loss: her father died suddenly after surgery for complications of undiagnosed diabetes, and she attained her first literary recognition: a poem published in The Boston Herald. She grew up in Wellesley, in an extremely close relationship with her widowed mother Aurelia. She sent out many poems and stories which were rejected before she began to see them published in national periodicals (Seventeen, The Christian Science Monitor) in 1950. Plaths Education Plath was a star student and an ambitious apprentice writer. She attended Smith College on scholarship and won a guest editorship at Mademoiselle in New York City in the summer of 1953. Later that summer, having learned that she had not been admitted to the Harvard summer writing program for which she’d applied, Sylvia attempted suicide and was treated for depression at McLean Hospital. She returned to Smith the next spring, wrote her honors thesis on the double in Dostoevsky (â€Å"The Magic Mirror†), and graduated summa cum laude in 1955, with a Fulbright scholarship to study at Newnham College, Cambridge. Plaths Marriage to Ted Hughes The meeting between Sylvia Plath and Ted Hughes is legendary, recreated in the biopic  Sylvia. Sylvia had read St. Botolph’s Review, was impressed by Hughes’ poems and went to the publication party determined to meet him. She recited his poems to him, it is said they danced, drank and kissed and she bit him on the cheek until he bled, and they were married within a few months, on Bloomsday 1956. When she completed her studies in 1957, Plath was offered a teaching position back at Smith and the couple returned to America. But after a year, she left academia and she and Ted devoted their life together to writing. Plath and Hughes in England In December 1959, Ted and pregnant Sylvia sailed back to England; Ted wanted his child to be born in his home country. They settled in London, Frieda was born in April 1960, and Sylvia’s first collection, The Colossus, was published in October. In 1961, she suffered a miscarriage and other health troubles, was given a â€Å"first look† contract by The New Yorker and began work on her autobiographical novel, The Bell Jar. When the couple moved to Court Green manor house in Devon, they let their London flat to a poet and his wife, David and Assia Wevill, fatefully: it was Ted’s affair with Assia that broke up their marriage. Plaths Suicide Sylvia’s second child, Nicholas, was born in January 1962. It was during that year that she found her authentic poetic voice, writing the intense and crystalline poems later published in Ariel, even while managing the household and taking care of her two children essentially alone. In the fall she and Hughes separated, in December she moved back to London, to a flat where Yeats had once lived, and The Bell Jar was published under a pseudonym in January 1963. It was an extraordinarily cold winter and the children were sick. Sylvia left them in a separate aired-out room and gassed herself to death on February 11, 1963. The Plath Mystique After Death Sylvia Plath was only 30 years old when she committed suicide, and since her death, she has been elevated to the status of feminist icon and pioneer woman poet. Serious critics may quibble with the fan cult that has arisen around Plath, but her poetry is undeniably beautiful and powerful, and it is generally recognized as the most influential American work of the 20th century- in 1982, she became the first poet to be awarded the Pulitzer Prize posthumously, for her Collected Poems. Books and Recordings by Sylvia Plath The Bell Jar (unabridged audio CD of the novel read by Maggie Gyllenhaal, Caedmon/HarperAudio, 2006)Ariel, The Restored Edition: A Facsimile of Plath’s Manuscript, Reinstating Her Original Selection and Arrangement (with foreword by her daughter Frieda Hughes, HarperCollins, 2004; paperback, 2005)The Unabridged Journals of Sylvia Plath, 1950 - 1962 (transcripts from the original manuscripts at Smith College, edited by Karen V. Kukil, Anchor Books, 2000)The Voice of the Poet: Sylvia Plath (audio cassette with book, Side A recorded with Ted Hughes in 1958, Side B recorded in 1962, just 3 months before her death, Random House Audio, 1999)Plath: Poems (selected by Diane Middlebrook, Everyman’s Library Pocket Poets, 1998)The Journals of Sylvia Plath (abridged and edited by Ted Hughes, The Dial Press, 1982; paperback Anchor Books, 1998)Collected Poems (edited, annotated, and with an introduction by Ted Hughes, Harper Perennial, 1981)Johnny Panic and the Bible of Dreams (short stories, prose and diary excerpts, Harper Row, 1979; paperback HarperCollins, 1980; Harper Perennial, 2000) Letters Home (correspondence, 1950 - 1963, edited by Aurelia Schober Plath, HarperCollins, 1978; paperback Harper Perennial, 1992)Crossing the Water: Transitional Poems (first American edition, Harper Row, 1971; paperback HarperCollins, 1980)The Bell Jar (loosely autobiographical novel, first American edition with drawings by Sylvia Plath, Harper Row, 1971; paperback HarperCollins, 2005)Ariel (poems, first American edition with an introduction by Robert Lowell, Harper Row, 1966; paperback HarperCollins, 1975, 1999)The Colossus and Other Poems (Alfred A. Knopf, 1962; paperback Random House 1968, 1998)

Sun catcher marketing plan Term Paper Example | Topics and Well Written Essays - 1000 words

Sun catcher marketing plan - Term Paper Example We at Sun Catcher aim to address marketing, and its organization as other vital company functions, say human resources and finance. It was thus imperative that we studied our competitors and their organizations in order to find the challenges they faced in marketing. The challenges included; performance of transactional and tactical tasks by marketing managers rather than their main activities, lack of clear responsibilities and roles within the marketing departments when compared to other functions, selection of external marketing agencies due to relationships rather than tangible performance, repetitive and data intensive marketing activities performed due to lack of information and resource sharing mechanisms, and finally constrainment and stretching of internal marketing talent pool due to minimal specialized professional marketing strategies and training (Wittemen 2). To avoid these pitfalls, Sun Catcher aims to give marketing its executive role by aligning its cost structures to the business model and strategy (Wittemen 2). We aim to do this via allowing the marketing executives to strategize internally and come up with opportunities for economies of scale. This will align market potential with resources. We also aim to apply lean principles by aligning and integrating marketing processes with an aim of increasing efficiency. Investment in technology is also a must if we are to figure out where to make investments in marketing sensibly. This includes use of customer resource management (Wittemen 2). The establishment of effective and flexible structures that segment the marketing department into transactional, strategic, external and internal functions which clarify the activities of each member is vital for sun Catcher’s survival (Wittemen 2). Sun Catcher has several contingency plans in case an emergency, event, or new information becomes available to us. While Sun Catcher would wish not to be befallen by an

Criminal Law Assignment Essay Example | Topics and Well Written Essays - 2500 words

Criminal Law Assignment - Essay Example The most popular rhetorical questions are, what do you mean by â€Å"reasonable†? â€Å"How do you recognise a reasonable man?† â€Å"Based on what criteria will one judge as to the reasonableness of a person?† reasonable person as the â€Å"ordinary person, is the person you must consider when you are considering the effect which any acts, any conduct, any words, might have to justify the steps which were taken in response thereto, so that an unusually excitable or pugnacious individual, or a drunken one or a man who is sexually impotent is not entitled to rely on provocation which would not have led an ordinary person to have acted in the way which was in fact carried out.2 Long before the enactment of the Homicide Act 1957, the philosophy of the reasonable man had been fairly established. Section 3 of the Homicide Act 1957 provides that where on a charge of murder there is evidence on which the jury find that the person charged was provoked (whether by things done or by things said or both together) to lose his self-control, the question whether the provocation was enough to make a reasonable man to do as he did shall be left to be determined by the jury. Furthermore, in determining that question, the jury shall take into account everything both done and said according to the effect, which, in their opinion, it would have on a reasonable man. In Regina v Smith decided by the House of Lords, section 3 of the 1957 Act was further discussed that where there is evidence on which the jury can find that the defendant was provoked to lose his self-control, (1) the judge is bound to leave that matter to the jury and (2) the jury are to decide the matter by taking into account everything done and said according to the effect which, in their opinion, it would have on a reasonable man. 3 The enactment of the Homicide Law proved to be divisive in the light of the Philosophy of the Reasonable Man. Lord Hoffmann observes, section 3 modified the law in two

Boundary Line Placement Assignment Example | Topics and Well Written Essays - 750 words

Boundary Line Placement - Assignment Example They purchased them and erected their structures. Each one of them tries to engulf their habitats and make their residential areas and environments as conducive as possible ( Adier 2001).. At that moment, there erupts a conflict on the line of separation between them calling for the need of the judiciary to intervene and save the innocent while prosecuting the guilty. The dispute came because of the railroads that Levy put to mark the boundary between him and the neighbors. He was oblivious of the exact location of the boundary but rather assumed that it was at a point within the vicinity of the cranberry garden that at first had bushes that dried. Marjory however believes that the cranberry garden marked the boundary between the families, as it was the common point shared by them (Adier 2000). Ms Tucker has also resided in there for a long time and the only transition that has taken place is that the plaintiffs were paved and this affected neither the location nor the size. The plaintiffs’ evidence is that apparently because of a dispute over whether the defendant’s tenant had farmed over the line and onto the plaintiffs’ lawn in an area north of the area in question, there was a falling out between the parties. As a result, the plaintiffs’ evidence is that in 2005, the defendant had the property surveyed and as a result, the surveyor put a stake in the pavement of the plaintiffs’ driveway( slossberg 2007). In deep consideration, the defendants never took part in any farming and they even do not reside within the area in question. I would therefore prefer to say that they be excluded from the case and the affected individuals to vindicate their truths. Again, they both seem innocent because they both purchased so it is the original owner who ought to have given them the true information; relating to the boundary ( Kiser 2011).. The boundary line between the two properties should follow the investigated and surveyed boundary line, which runs from

What are the effects of ethical issues regarding finance in non-profit Research Paper

What are the effects of ethical issues regarding finance in non-profit organizations - Research Paper Example They must practice transparency and accountability and set ethical guidelines to promote the will for public goods. The need for information disclosure mechanisms is a necessity for the survival of these important non-state actors. The paper concludes that ethics in management of NGOs is an area that concerns the government, the clients (Community), donors and the board of management. The areas of focus target public good hence, ethics in practice becomes paramount. The third sector commonly represented by Non Governmental Organizations (NGOs) or non-profit making organizations are governed by private law and with independent legal status pursuing programs of general interest for the improvement of society in the fields of social welfare and sustainability. Such organizations are generally held in high public esteem in both developing and developed societies. Non profit organizations have faced serious challenges recently which are why a rethink in the sector discussion has ensued over the last decade. They are faced with globalization, technological progress, rising living standards in advanced countries. On the other hand, their causes have led to human transformation politically, socially and economically. For these reasons people have become more sensitive to social problems: hunger, disease, income inequalities, lack of opportunity, and impact of natural and man-made disasters (Argandona, 2007). In some cases, NGOs take over the role of governments, by sub-coordinating or complementing those governments. They have become a channel or individual philanthropy or charity organizations which obtain funds from government. One would therefore pose the question whether ethical issues should be incorporated in management of not for profit organizations. An interest in non profit accountability has grown because â€Å"non profit organizations are granted the right to solicit tax

The Automobile Industry in the Early 1900s Essay

The Automobile Industry in the Early 1900s - Essay Example Nonetheless, the automobile continues its role of an everyday necessity in developing countries and in the third world. As the Economist states the current situation: The car industry makes nearly 60 million cars and trucks every year and employs millions of people around the world. Products are responsible for almost half the world’s oil consumption and their manufacture uses up nearly half the world’s annual output of glass and rubber and 15% of steel. The car industry is the epitome of mass production, mass marketing and mass consumption involving some of the strongest brands in the world. However, in America, Europe and Japan, where over 80% of the world’s cars and trucks are sold, the industry has been running out of growth (The Economist, 2004). Despite the fact that the earlier inventions of the automobile were done in Europe, the city of Detroit in the United States played an important role in the evolution of the automobile industry. Since as early as the 1920’s Detroit has been called â€Å"The Motor City† in acknowledgement of the historical milestones and current achievements it has had in this regard. Although Henry Ford is well known for greatly adapting the assembly line to change how the car was made, the concept was invented by Oldsmobile pioneer Ransome Olds. Ford took that basic concept and improved on it by adding a conveyor belt, and with it, efficiency and mass production took place. At the turn of the century, cars were being invented and produced in a very small-scale manner, many of which took place in backyards of homes mostly in Europe and in US states such as Michigan. In 2000, Wibbeling and Heng describe the period thus: The beginning of the automobile industry was characterized by craft production. The organizations were extremely decentralized and many of the skilled craftsmen were their own bosses, service as independent contractors within a plant. This mode of

What are the effects of ethical issues regarding finance in non-profit Research Paper

What are the effects of ethical issues regarding finance in non-profit organizations - Research Paper Example They must practice transparency and accountability and set ethical guidelines to promote the will for public goods. The need for information disclosure mechanisms is a necessity for the survival of these important non-state actors. The paper concludes that ethics in management of NGOs is an area that concerns the government, the clients (Community), donors and the board of management. The areas of focus target public good hence, ethics in practice becomes paramount. The third sector commonly represented by Non Governmental Organizations (NGOs) or non-profit making organizations are governed by private law and with independent legal status pursuing programs of general interest for the improvement of society in the fields of social welfare and sustainability. Such organizations are generally held in high public esteem in both developing and developed societies. Non profit organizations have faced serious challenges recently which are why a rethink in the sector discussion has ensued over the last decade. They are faced with globalization, technological progress, rising living standards in advanced countries. On the other hand, their causes have led to human transformation politically, socially and economically. For these reasons people have become more sensitive to social problems: hunger, disease, income inequalities, lack of opportunity, and impact of natural and man-made disasters (Argandona, 2007). In some cases, NGOs take over the role of governments, by sub-coordinating or complementing those governments. They have become a channel or individual philanthropy or charity organizations which obtain funds from government. One would therefore pose the question whether ethical issues should be incorporated in management of not for profit organizations. An interest in non profit accountability has grown because â€Å"non profit organizations are granted the right to solicit tax

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Near field communication (NFC) and its validity as a secure system of data transfer - Essay Example Being a non-contact technology, the NFC is highly advantageous as it does not require establishment of physical electrical contact. As such, in applications such as those requiring the use of cards, there is no need of inserting cards that use NFC into the reader, thus avoiding any problems that may be associated with poor contact. It is important to note that NFC uses inductive-coupling at a license free frequency allocation in the radio spectrum HF portion(Ahson & Ilyas, 2012, p. 33). NFC has a set of standards that govern it thus allowing for connectivity between NFC devices from different manufacturers. Besides creating the contactless environment for NFC interactions, the standards also determine the data transfer rates and the data formats. An NFC connection is simply achieved by bringing two electronic devices together within a close range to allow them to communicate. This eradicates the problem with identification and minimizes the issue with security, allowing for easier exchange of information. The NFC can be used for a variety of applications including in: mobile phones to transfer files from one handset to another; personal computers to link up networks for data transmission; point-of sale machines; turnstiles; parking meters; vending machines; and in other applications in the house or office, such as opening and closing of the garage doors(Finkenzeller, 2010, p. 80). The NFC connections could also be applied in the configuration of the connection between two devices that have wireless connections. Bringing the devices together allows for the initiation of the NFC connection which in turn initiates the set-up procedure. Other long-range wireless devices including the Bluetooth could be configured through communication with the NFC interface(Coskun, et al., 2011). NFC are vulnerable to man-in-the-middle (MITM) attackswhich involve attackers succeeding in interception of the communication

Improving Math and Science Scores in Middle School Essay Example for Free

Improving Math and Science Scores in Middle School Essay Math and Science are two subjects which most students at any level approach with trepidation and intense dislike, however, both subjects are integral to cognitive thinking. Not only will these subjects provide skills that will help students think more clearly, but students will be academically successful throughout their school career, enjoy wider career choices and earn more money after graduation. Therefore, establishing a strong foundation in these subjects is integral to future academic and career success. However, studying these subjects in middle school is even more difficult. Studies have shown that the transition for a student from elementary school to middle school is academically and psychologically difficult. According to Maurice Elias in an article entitled, â€Å"Middle School Transition: It’s Harder Than You Think†, many former elementary school students are not well prepared for the demands of middle school. They need explicit instruction, coaching, and support with regard to organizing time and resources for homework; responding to work that is more challenging and requires more effort; understanding and addressing the varying expectations of teachers in different subject areas; and accomplishing such basic tasks as taking notes and taking tests (Elias, 2001). Unfortunately, this same sentiment resonates today with the New York City Public School system, specifically, middle schools located in low income areas. The New York City Public School System is struggling with mathematics achievement in the grades beyond elementary school. Over 30% of the city’s elementary and middle school students score at the lowest level of the state mathematics test and only 34% of all students pass that test. The mathematics â€Å"problem† seems connected to the third major trend in the data, the low performance of middle and junior high schools in the city. In both Mathematics and English Language Arts, the city’s middle and junior high schools seem to be the weakest link in the system (Domanico, 2002). Recently, the math state scores were released further underscoring the middle school â€Å"math problem† that exists. Results showed that while 75. 3% of students at the elementary level passed successfully only 38. 9% of grade eight students passed (Andreatta, 2006, 11). As such, the intent of this study, based on the aforementioned information, is to evaluate and make recommendations with regard to middle school students in a particular school who have been struggling with both subjects. This study will focus on a middle school, IS 166- George Gershwin School—located in East New York. The decision to choose IS 166 was dependent on a few factors among which included the fact that the district within which it is located is considered a â€Å"virtual educational dead zone† by a Civic Report drafted by the Manhattan Institute for Policy Research (Domanico, 2002). Additionally, after reviewing the New York City Department of Education’s website—which provides an overwhelming amount of information on every public school in the city as well as their progress over recent years in the core subjects—it was found that of the schools within the 19th School District—primarily East New York, IS 166 is one of the worst performing schools. The school’s poor academic performance is further exacerbated by the outstanding grades displayed by another school in the 19th School District such as IS 409—East New York Family Academy and outside of the district another school MS 114, located in District 2 (Manhattan), whose grades superseded the city’s level as well as the state’s level. The graphs below illustrate how IS 166 performed poorly in the last 2 years on the state Math and Science exams comparatively to other schools, specifically IS 409 in the same district as well other schools in other districts. The last two graphs will show the difference with a higher performing school such as IS 409 and therefore will confirm why this study is going to be conducted. IS 166- George Gershwin School Math and Science Grades Source: New York Department of Education (Division of Assessment and Accountability—School Report Cards 2005). Definition of the Levels on which the scores for both subjects are based: Level 4—These students exceed the standards and are moving toward high performance on the Regents examination. Level 3—These students meet the standards and, with continued steady growth, should pass the Regents examination. Level 2—These students need extra help to meet the standards and pass the Regents examination. Level 1—These students have serious academic deficiencies. Source: New York Department of Education (Division of Assessment and Accountability—School Report Cards 2005). The aforementioned graphs showed how poorly IS 166 has performed in the last two years in both Math and Science. In Math, the number of students performing at Levels 3 and 4 has decreased from 22. 2% in 2004 and 17. 5% in 2005. The number of students tested for Level 3 was only 60 and for Level 4 only 3 of 361 total students. The remaining students, as displayed on the right hand side of the graph, are still at a Level 1 which as noted by the above definition means that they are in grave need of assistance. Therefore, for the purposes of the study, the target population will be defined as â€Å"in need† students. Although there has been a slight increase in Science, the results are still less than desirable when compared with other schools in the district and the City. As seen in the graph, only 14% of the students passed at Levels 3 and 4 in 2004 and by 2005, only 18% were able to pass at the same levels. Therefore, if IS 166 continues on this trajectory, it will continue to be labeled an underperforming school that graduates below average students incapable of performing the basic tasks in both subjects. The goal of the evaluation study is to thoroughly review the problems that exist and hopefully get the school to achieve grades similar to IS 409-East New York Family Academy sometime in the near future as is reflected in the following graphs. IS 409- East New York Family Academy Math and Science Grades Source: New York Department of Education (Division of Assessment and Accountability—School Report Cards 2005). As noted in the above graphs, IS 409 is performing extremely well at Levels 3 and 4 and has outperformed schools in both math and science in the district (which is truly exceptional given the neighborhood and its history) as well as other City schools. Very few students if any are far below the standard in both subjects. Moreover, as noted before, other schools such as MS 114 and IS 289 located in District 2 have maintained exceptional scores over the two year period. For 2004 and 2005, MS 114 scored 88% and 81% consecutively in Math and 97% and 91% in Science. IS 289 also scored high grades-for both years in Math, the school displayed 83% and 73% when compared to other schools in the district and city and in Science, they scored 87% and 82%. Other schools in other districts from Queens and Staten Island have also demonstrated solid scores. This makes designing a program even more of a priority in light of the above referenced comparisons. The study will not focus on the students at all levels in the middle schools but specifically, the eighth grade students destined for high school who have yet to grasp the necessary skills needed to succeed and have been the center of test score analysis over the years. These eighth grade students will be approximately 14 years old but depending on factors such as repeating a grade or special needs, the age may vary from 14-16 years old. As noted before, they will be identified as â€Å"in need† students and the study will attempt to identify the worst performing students by looking not only at grades but possibly contributing factors such as income, special needs, and possible crime involvement. The improvement of Math and Science scores is a gargantuan task which requires a major overall of the school at all levels, however, to begin the following services are needed and they are but not limited to: ?Offering training sessions for the math and science teachers. The difference between not only IS 409 and other schools in District 2 is that the teachers have more experience, education, and are less likely to be absent more than average. The training sessions will be implemented on weekends or after-school whichever is more convenient for the teachers and will be done prior to establishing an after-school program for the students. The training sessions will allow teachers from higher performing schools an opportunity to impart their techniques for achieving higher grades. ?Offering a separate informative session for the Principal, Maria Ortega, so that she is more knowledgeable on what is needed to succeed in both areas. In most cases, the principal of a school has a general idea of what is needed in most subject areas, however, if the principal is more involved, informed, and fully comprehends the nuances of the subject matter, then she will be able to make better choices in hiring and understanding the teaching of the curriculum. This is an idea which originated out of reading the case of MS 114 in District 2 which showcases a principal that has not only taught but has written Math books for children. Also, in IS 289, the principal knows each student individually and is fully acquainted with their needs. ?Offering additional services for children that may range from an after-school program to extending class hours to offering classes on the weekend. One of the schools in District 2 actually has classes that last at least 50 minutes giving students a better opportunity to absorb the material thereby performing better in exams. ?Offering programs that will incorporate the parents as well. Perhaps this will be in conjunction with the after-school program. As noted, most of the students in this district are from low income families and perhaps some of the parents are in low paying jobs or living on welfare. The parents can take advantage of the program by refreshing themselves with the basic concepts of each subject so that they may assist their children and perhaps help themselves. PROGRAM THEORY In order to address the dire academic situation at IS 166-George Gershwin School, and before implementing an after-school program, it is important to address the issue at the higher levels which means analyzing teaching techniques and more importantly, principal participation. At the Center for Civic Innovation Luncheon featuring Chancellor Joel Klein held on Thursday, October 5th at the Harvard Club, Chancellor Klein began his speech with an analogy of the leaky roof and the squeaky floor. He stated that there was a school located in uptown Harlem that had a leaky roof and a squeaky floor. One day a repair man came to repair the floor and the custodian stated that the floor cannot be fixed prior to the roof being fixed to which the repairman replied â€Å"That’s not my concern, I am just here for the floor†. The Chancellor began his speech with that story to underscore the problems with the NYC Education system. He believes that everyone wants to fix the underlying problems without addressing the issues at the surface. The Chancellor’s story may be applied to the case of IS 166 and any other school in need of improvement. Many observers and parents are often led to believe that their children are primarily the problem in achieving higher scores and possibly that their children lack the intellect to truly analyze or process the information given to them. However, it is just as important for the heads of the respective schools to be cognizant of what is needed to improve these scores and the principal is just the person to ensure this. Therefore, before implementing a program, we have recommended that Principal Maria Ortega participate in a briefing session lasting approximately one month in the summer—right after the end of the school year and before the hiring season begins—for at least 4 hours a day, three days a week. According to reports of comprehensive school reforms in Chicago and Louisiana, the schools’ academic success was primarily attributed to the principals in charge and the contributions they made throughout the reforms. In one report, it stated that â€Å"highly effective schools communicated expectations for teachers. The principal was active in working to improve teacher skills; ineffective teachers were let go. † Moreover, the principals played an important role in four areas a) selection and replacement of teachers; b) classroom monitoring and feedback; c) support for improvement of individual teachers; and d) allocating and protecting academic time (Good et al, 2005, 2207). Therefore, implementing a program or briefing session solely for Principal Ortega would help her improve in all these areas. Principals, under Chancellor Klein’s tenure, have been given more empowerment opportunities and have more responsibilities to ensure the success of their schools. IS 166 has been categorized as a Title I School In Need of Improvement (SINI) under the No Child Left Behind Act (NCLB) and as such, Principal Ortega has to work harder than ever to improve the english, math, and science scores—subjects that are integral to a student’s academic success. The program we have suggested will illustrate to Principal Ortega that math, in particular, cannot be taught in the traditional manner, that is, using rote. In fact, the National Council of Teachers of Mathematics (NCTM) advocates the development of an inquiry-based mathematics tradition. Students taught using this tradition are encouraged to explore, develop conjectures, prove, and problem solve (Manswell Butty, 2001, 20). Students are best able to absorb the material in not only math and science but other subjects if the teachers are able to present it in an interesting manner that entails connections to the outside world. Principal Ortega should also be familiarized with the requirements for the exams and then know exactly how the staff should approach student preparation. She should also ensure that with respect to math, she adheres to the recommendations Lyle V. Jones reiterated in his article entitled â€Å"Achievement Trends in Math and Science† in which it was stated: ? Only teachers who like mathematics should teach mathematics ? The chief objective of school mathematics should be to instill confidence ? Mathematics teaching must be based on both contemporary mathematics and modern pedagogy (Jones, 1988, 333). After completion of this program, and hopefully with a better understanding of what is needed to improve the scores at IS 166, the next step would be to address the teaching staff. As noted, the methodology used is integral to ensuring that the students comprehend, absorb, and analyze the information being disseminated. If they fail to process the information then they will ultimately perform poorly in the state exams and possibly continue to do so throughout high school. We recommend prior to the beginning of the academic year, and the implementation of the after-school program, that teachers, specifically, the math teachers enroll in a summer institute similar to one reported in an article entitled, â€Å"Toward a Constructivist Perspective: The Impact of a Math Teacher InService Program on Students†. The reason being is that the teaching of math more so than science requires certain techniques that are far from the traditional methods that most teachers employ. The summer institute in the report offered participating teachers intensive two-week summer institutes and weekly classroom follow-up during one academic year. Moreover, they received an opportunity to reexamine their ideas about the teaching and learning of mathematics. During the summer institutes, these teachers experienced mathematics classes in which they were encouraged to construct solutions and ideas and to communicate them to a group. They analyzed student understandings as revealed in interviews and they planned lessons which reflected their evolving ideas about mathematics learning and teaching (Simon and Schifter, 1993, 331). Teachers need to plan their lessons in such a manner as to engage the students so that they may effectively communicate their thoughts or problems with a particular issue. In fact, after completion of the summer institute, and after the teachers began using their newfound techniques, the results were noteworthy and ranged from students stating that â€Å"it’s fun to work math problems† to â€Å"I’d rather do math than any other kind of homework† to â€Å"I like to explain how I solved a problem†(Simon and Schifter, 1993, 333). Therefore, using the above referenced example, the summer institute that we propose for the math teachers will last approximately three weeks in the summer and it would begin approximately mid-August prior to the beginning of the academic year. This program would be mandated by the principal and would include veteran staff members as well new ones brought on board. Another factor that teachers have to take into consideration is the population they cater to during the academic year. IS 166 consists of predominantly black and Hispanic students residing in East New York and its surrounding environs, thereby, making them not only an â€Å"in need† group in terms of grades but an â€Å"at risk† group in terms of their backgrounds and predisposition to engage in illicit activities. Many believe teaching techniques are generic and if they are employed in one school then they may be applicable in another. However, studies have shown that minority children in low income neighborhoods require a different set of techniques employed. According to Manswell Butty, African-American children have further been identified as favoring four learning styles a) person-centered, b) affective, c) expressive, and movement oriented (Butty, 2001, 23). Therefore, teachers need to use laboratory or group exercises, discussion sessions, or instructional uses of music and the visual and dramatic arts, especially when those pedagogical techniques promote Black students’ greater academic involvement, interest, and performances (Butty, 2001, 23). However, this is not a generalization implying that all minority children respond to this technique but most will probably respond positively. Therefore, teachers must be made aware of the group of children that they are dealing with and ensure that they employ the above referenced techniques to garner success. In fact, there are Learning through Teaching in an After-School Pedagogical Laboratories (L-TAPL) in California and New Jersey, which not only offer a program for elementary students but also serves as a practice-rich professional development for urban teachers. The program aims to improve the achievement of urban students and the competence of their teachers (Foster et al, 2005, 28). According to the Foster article, numerous studies, policies, and programs have addressed the persistent problem of underachievement among poor urban students and its array of possible causes. The NCLB links teacher quality to improved student achievement, especially among low-income urban children of color. Consequently, improving teacher quality has become one of the hallmarks of current reform efforts (Foster et al, 2005, 28). These laboratories groom future urban teachers to deal with students similar to the target population at IS 166. And as such, as an alternative to our summer institute, the teachers are free to enroll in the program offered by this lab in New Jersey. Therefore, taking into account the above referenced studies, improving teacher quality is of utmost importance when taking into consideration the improvement of math and science scores. All of the above has brought us to the most important element of the study establishing an after-school program. Establishing an After-school Program-Resources Funding Under the NCLB Act, Title I schools, such as IS 166 that are listed as Schools In Need of Improvement, have failed to reach student achievement targets that have been set for every school. This means the school has failed to meet state proficiency level for all students in English Language Arts, Mathematics, Science and/or high schools graduation rate. Schools falling in the above referenced category may be eligible for Supplemental Educational Services (SES). SES include free after-school/weekend remedial help or tutoring services. The SES provision offers providers an opportunity to offer low-income children, who may be struggling in school, extra academic help and individual instruction. Through SES, innovative leaders and educators can start a new tutoring program or expand an existing one to serve more students (New York City Department of Education). However, instead of using an SES provider—which in some cases the DOE will offer contracts of over a million dollars to provide services to various schools—we will request additional funding that would have been used to acquire an SES provider to establish the after-school program by ourselves with the assistance of The After-school Corporation (TASC). TASC is renowned for establishing successful after-school programs and have no contract with the DOE and thus, are not labeled SES Providers. In addition to wanting to establish a program using solely school staff, it is important to note, that there have been several complaints about SES providers and most are being investigated either by the Special Commissioner of Investigation for the New York City School District or the Office of Special Investigation and in the best interest of the target population, we have decided to forego those providers. Therefore, the funding used from SES will be used to offer per session rates for the teachers participating in the program as well as pay for the consultant from TASC. The funding will also be used to acquire additional supplies such as the KidzMath program which is highly popular and is used around the country to get students interested in math and to improve scores. Funding will also be used to secure additional bus transportation from the Office of Pupil Transportation as well as food and refreshments for the children. Staffing and Facilities The program will be housed in the school recreation room and so there will be no need to rent a facility to do so. The program will be supervised by the TASC consultant who will preferably be someone from the community who is familiar with the target population and can easily relate to their situation. The principal and assistant principal will take turns observing the classes and ensuring that the teachers and participants are abiding by the rules. The teachers will be eighth grade math and science teachers who deal with the target population on a daily basis and who are familiar with the problems they are experiencing. Additionally, the teachers will be assisted by high school students who are well versed in the subject areas, who have been recruited from neighboring high schools and would like to add an after-school tutoring activity to their resume. Therefore, these students will not be paid but will use the after-school program as a learning experience. Participants The students participating in the program will be chosen based on their past academic performance in grades six and seven and failure to show any signs of improvement. To reiterate, this program is geared specifically for eighth grade students, ages 14-16 years old, and will begin a month into the beginning of the academic year towards the end of September early October after the students and teachers have settled in the new semester. Letters will be sent to the parents at the beginning of the academic year notifying them of their child’s progress and advising them that the program is mandatory if they are to improve and move on to high school (the letters will be followed up by phone calls). While the school has no recourse if a student fails to attend even though it has been marked mandatory, offering a voluntary program usually encourages those that are really not in need of it to participate and those that do need it usually don’t. The parents will be informed of the structure of the program and the fact that transportation will be provided so that their children will be taken home safely after the program. In fact, parents who may not be working full time or at all will be encouraged to observe or participate in another session that will help them to understand what their child needs to improve. The session, which will last as long as the tutoring session, will more than likely be conducted by the assistant principal or a math/science staff member and will give the parent an opportunity to be truly acquainted with the activities being conducted. This program may also be helpful to them as well as some of these parents lack the basic educational skills that are necessary to obtain a job. Activities and Schedule Based on successful programs in Arkansas, the after-school program we will establish will mirror these successful programs and therefore, the program will entail classes of one and a half hours each day, Monday through Thursday between the hours of 3pm and 4:30pm. Mondays and Wednesdays will be dedicated to math and Tuesdays and Thursdays will be dedicated to science. The sessions will be divided into 40 minute periods during which the first period will be dedicated to the teacher illustrating the subject material and the second period will be dedicated to the students participating in groups and working together to complete the work presented in the first period. The students will get a ten-minute break during which they will receive refreshments. In the Camden School District in Arkansas, school officials credited the success of the after-school programs to the schools being released from the â€Å"Adequate Yearly Progress† (AYP) status under the NCLB Act (Arkansas Advocates for Children Families, 2006). Throughout the course of the program, teachers will be encouraged not to utilize the same material or techniques used on a daily basis. The teachers will be reminded that the program is geared towards individuals who have a negative attitude toward the subjects which may be as a result of not only failure to comprehend the material but also the teacher’s emphasis on traditional methods. Therefore, the program will forego any emphasis on memorization, computation, and equation and will focus on modeling and real world problem solving. Engaging in group work, especially in math, has proven to be successful and will be the focus of the program. According to Jones, group work differs from cooperative learning in its lesser emphasis on the teacher as instructor and its greater dependence on students teaching other students. Moreover, cooperative learning procedures as dependent first on instruction by the teacher, then on practice engaged in actively by members of an established student team (often of four team members), has evidence that supports the efficacy of the approach to elevate not only achievement but also self-esteem, interpersonal effectiveness and interracial harmony (Jones, 1988, 328). Therefore, the students will work together in groups over the period of the academic year and will be exposed to hands-on experiences, games, and projects. KidzMath should really be a good stimulant and with the assistance of the teachers, the students should be motivated. Teachers will also be encouraged to maintain a weekly progress report which will ultimately be used to assess the program’s progress. Another aspect of the program would entail having the Principal establishing stronger ties with the community and getting more community leaders involved by dropping by the after-school program to give advice and encouragement to the students. Students are not only stimulated by various activities that are outside of the norm of the regular classroom but are also stimulated by role models or individuals they deem to be successful from their part of the neighborhood. According to a report done on the Chicago School Reform, the schools that experienced major changes and improvements were led by principals who were strong veteran leaders with good relationships with their local school councils and the community (Hess, Jr. , 1999, 79). Additionally, incentives can also be offered for the students in the program which will encourage their continued participation and potential success and can range from visits to museums or amusement parks if they have showed slight improvements. While these children who performed poorly are from low income families, and a reduction in poverty rates might have a salutary effect on measured school achievement, according to Lyle V. Jones, the influence of poverty on educational achievement may be ameliorated by introducing school-parent programs to improve academic conditions in the home. After reviewing nearly 3,000 investigations of productive factors in learning concludes that such programs have an outstanding record of success in promoting achievement (Jones, 1988, 327). Explanation of Logic Model. Inputs: consist of the fundamental resources—human and capital—that the program needs in order for it to achieve its goals. These resources consist of funding for per session rates for the teachers, payment for the TASC Consultant, supplies such as KidzMath, transportation, and refreshments. The most important resources needed are the children to whom the program is directed. Activities: Once the fundamental resources are in place, the schedule has been established and the techniques for teaching have been agreed upon, then the after-school program will proceed as planned throughout the academic year. The sessions will be conducted four days a week, Mondays and Wednesdays, for math and Tuesdays and Thursdays for science lasting 1. 5 hrs each period. The sessions will entail a great deal of group work and collaboration along with potential visits from community leaders and role models. Outputs: Upon implementation of the program, it is important to ascertain if the program is reaching its target population, if the services provided are being done in the manner discussed and if the population are benefiting or if they have any concerns those will be noted throughout the assessment. This will be done by conducting site visits, performing observations and conducting surveys. Outcomes: If the program is successful in achieving its goals, then the immediate goals will see the students passing their in-class tests and ultimately the state exams—which has been the focal issue with the school and the reason for the Title I status under the NCLB Act. The long-term goals include the participants of the program actually going on to high school and possibly even college. From that point onward, if students succeed in college, they may even pursue challenging careers thereby improving their socio-economic status. The reason the logic diagram is done in a cyclical manner is to demonstrate that if the program is successful and the students do improve significantly, then the school may be eligible for the same amount or a higher amount of funding which they can use to increase their resources for the input phase for the upcoming academic year. PROGRAM PROCESS Once the program has been implemented, it is important to ascertain if the services are in fact being delivered as planned and if the participants are learning with the teachers employing the new techniques as discussed. In order to do this, we will conduct an observational study as fashioned from the TASC’s site visit procedures in addition to teacher and parental surveys to see if they have noted any differences in the children participating in the program. This assessment will be done halfway throughout the semester at approximately the end of January which will also coincide with the first set of state exams (students also take these exams towards the end of the academic year-approximately June). The assessment will begin with a two-person team (my colleague and I) visiting the after-school’s program for two days a week, for a total of two weeks—one day for math and the other for science. The visit will include an interview with the principal and assistant principal (who, as noted before, would have taken turns monitoring the program).

The Market Audit And Preliminary Marketing Plan Marketing Essay

The Market Audit And Preliminary Marketing Plan Marketing Essay The market audit and preliminary marketing plan is prepared to inspect lunching the SOLO in Afghanistan. It has been based on the market analysis such as socio-cultural and economic analysis of Afghanistan and also, determines how to stable to launch the SOLO product, which is target market and how to be adapted to fit into Afghanistan market as well as determine the competitors. Based on this analysis, preliminary marketing plan has been prepared to determine the marketing mix. Firstly, the product, SOLO is a brand of a carbonated lemon-flavored soft drink. Sports drink is necessary in Afghanistan where dry desert are. The product may be accepted by some kinds of people, including young Afghans who have been affected by western culture, the foreign workers and the members of international military which stationed in Afghanistan. Solo as a new health soft drink will be known and chose. This soft drink (SOLO) will be sold in capital area at first. In this area, not only the people have stronger purchasing power, but also there are many foreign officers and businessmen working and living in capital area. In addition, this product will start out in the region of stress concentration of foreign companies, hotels, bars, famous restaurants then move to local retailers. This product will also be sold by other middlemen. Roshan Cola Company is a local Mineral Water and Carbonated Soft Drink manufacturer. We will corporation with Roshan then our product can use its marketing channels and share the market range. The competition of Afghanistans beverage market is not intense competition and our product can own a large market in Afghanistan, but still got many competitors such as Coca-Cola. The goal for SOLO is to entry into the Afghan several main cities, around capital city- Kabul to successfully enter the Afghan market, to achieve a 10% market share within the first step and to promote to a large consumer a taste of this product (Soft drink not only cola).This product will attract new customers (Foreigners and locals) for the soft drink. The target markets are the hot summertime cities and arid conditions, where Afghan people indicate a huge market for clean and refreshing non-alcoholic beverages (Non-drinker for religious reasons). Expected sales in 2010 will be approximately AU$ 80 million with increases expected. The first year is the repair year, due to the highest cost associated with setting up the requirements. Follow the sales operating and distribution systems start to work, in the following years, the profit expectations will be higher step by step. The product will be adapted to fit the market in Afghanistan. These adaptations include the packaging, bottling size, color and so on. We will sell paper cup and glass packaging in Afghanistan that does not sell in Australia to reduce cost and keep the price low. Advertising will be the first show in a new market and also the first choice for a company to communicate with potential customers. The main advertising plan is to use television, radio, internet, newspapers and billboards. The other way of TV advertisements is in a form of product placement. In addition, we will use two types of sales promotion which are trade sales promotion and consumer sales promotion. Moreover, we also use personal selling method and other promotional tools. Distribution will include transportation by shipping, flight and motor carrying from Perth to Kabul. The product will be sold in the outlet of Roshan Cola Company and variety of other retail outlets which is a local agent who is familiar with local conditions is very necessary to sales in Afghanistan such as hotels/ resorts, restaurants, convenience store and vending machine. Finally, pro forma financial statements and budget has been prepared to demonstrate its evaluated profits and sales with expenses in the first year to the fifth year. Profit expectation will be lower in the first year due to the highest costs with additional resources for set up. Over five years, profit and sales will significantly increase with reducing distribution costs. As a result, the launch of SOLO into the Afghanistan market has to be successful with better profit for the SOLO Company. Market Audit Introduction Following is the afghan socio-cultural and economic analysis. It may be helpful to solo entering the afghan market successfully. Socio-cultural analysis -Geography: Afghanistan is an inland country in Southwestern and borders with Pakistan, Tajikistan, Iran, Turkmenistan, Uzbekistan and China. It is dry to semiarid and cold in winter and hot in summer (Afghanistans web site [ACC], n.d.). Plateau and mountainous make up 2/3 of 647,500 sq km land. Moreover, there is a wide range of desert in this country (Saba Bakhter, 1997). -Education literacy rates: Afghans valued religious education instead of science, technology and literature studies in the past. At present, 54 thousand children are studying in school. However, there have been 11 million illiterates in Afghanistan (Qazi, 2008). -Health care: According to Blood (2001), there is a high mortality rate of infants and pregnant women. Moreover, the health of afghan children is threatened by the several of infectious and parasitic diseases. And still worse, the long war leads to the thousands of injuries and damages of medical facilities. On the other hand, many international organizations help Afghans improve the basic preventive and curative primary health services. -Political legal system: Afghanistan is an Islamic Republic, and the major constitution is established according to Islamic law. However, there is not a uniform legal system in Afghanistan because of the long war. (Lau, n.d.). -Language: Pashto and Dari are the major official languages of Afghanistan. In Afghanistan, 35% of people speak Pashto and 50% of people speak Dari. Moreover, Turkic languages, including Uzbek and Turkmen, are the main languages too in Afghanistan (Qazi, n.d.). Economic analysis -Population: An estimated data of the population of Afghanistan in 2003 is 23,897,000 and the annual growth rate of Afghan population is 3.88% between 2000 and 2005. However, these data is unsure because the long civil war leads to the large numbers of death and emigrants (Afghanistan-Population, n.d.). -Gross domestic product: Agriculture is the main revenue source. A large amount of food products, including corn, rice, barley, wheat, vegetables, fruits and nuts, offer the opportunities of export. In addition, the natural mineral has been the main economic pillar industries (Qazi, 2010). -Foreign investment: In present, only some companies are investing public transport and infrastructure, such as telecommunications, express delivery and aviation, because of the long war in Afghanistan (Herold, 2003). On the other hand, a trillion dollars worth of minerals, including copper, iron, chromium, magnesium, rubies, emeralds, lapis lazuli, nickel, mercury, gold, silver, lithium, and uranium, are found in Afghanistan in June 2010. In addition, many countries have been aware of the opportunity of investment in Afghanistan. (Haidari, 2010). -Trade restrictions: A highly differentiated import tariff regime has been the main trade restrictions in Afghanistan. Though the government of Afghanistan has made some measures, such as adjusting the tariff rates and decreasing the process of the import license applications, to improve trade policy and customs administration in recent years, some problems are affecting the trades: firstly, the shortcoming of government leads to the weakness of business environment; secondly, transport and other infrastructural constraint the trade; thirdly, the main support services, such as commercial insurance and freight forwarding are lacking; fourthly, government restraint against the use of foreign trucks; fifthly, the local authorities increase the fee of transport; and finally, some complex customs checks are frequently in some problematic border areas (Afghanistan: Trade Policy and Integration, 2010). The product Solo is a brand of a carbonated lemon-flavored soft drink. Schweppes Australia launched this soft drink as a sports drink in 1973. Schweppes Australia defines it as masculine drink and cooperates with AFL (Australia Football League) perennially. Moreover, it has had 6 variants: Regular Lemon, Lemon Lime, Solo Sub (no added sugar), Solo Strong, guarana and caffeine (Solo (soft drink), n.d.). Evaluation the product as an innovation Sports drink is necessary in Afghanistan where dry desert are. The product may be accepted by some kinds of people, including young Afghans who have been affected by western culture, the foreign workers and the members of international military which stationed in Afghanistan. Solo as a new health soft drink will be known and chose. Advantage Solo could help drinkers replenish lost water and energy after a lot of movement. It is health because the materials of solo are all natural and it do not include too much cocaine. In addition, different flavors of solo drinks are for different people and the cheaper price is the main reason of the choice of many people. Relative advantage Firstly, solo as a sports drink will be liked by the young Afghans who like sports. Moreover, it is a good choice for the workers in desert. Furthermore, the product from Australia should attract the international garrison, especially Australian soldiers. In addition, it is beneficial to Afghan government because import of solo could relieve water shortage. Compatibility Firstly, the sport enthusiasts and soldiers could accept solo quickly. Moreover, Afghanistan is a large drink market because of the lack of water. In addition, Coca-Cola and Pepsi have been known by Afghans and the soft drink market has been developing gradually. As a result, solo will have a favorable market prospect in Afghanistan. Major problems and resistances to product The flavor with little sour may be not liked by Afghans. Because of the different culture, Afghans might reject the products from western. As a result, Afghans could not accept the new comer western drink at the beginning. The price of solo might be not accepted by most of Afghans who have only low income. As a result, it becomes very important that company need to discuss with Afghan government to reduce the costs of transport and tariff. The market This soft drink (SOLO) will be sold in capital area at first. In this area, not only the people have stronger purchasing power, but also there are many foreign officers and businessmen working and living in capital area. According to Afghan economy position and internal transportation condition, this will slowly move into the general population in Afghanistan. Describe the market(s) in which the product is to be sold This soft drink will be served in Afghanistan capital area (tropical area and dry) where have more and more foreign officers and international businessmen entry Afghanistan, to implement post-war reconstruction and partake The UN economic aid program. Geographical region(s) -Capital city: Kabul (200, 0000 populations) -Paghman region: Paghman (15, 0000 populations) -Jalalabad region: Jalalabad (20, 5000 populations) Kabul province is made up of 14 districts; Paghman is a part of it. Jalalabad is a main city in Afghanistan Form of transportation and communication available in that region -In Kabul city: There is the nation biggest international airport in Kabul. The airport is connected to Kabul from a 4 lane highway. This airport has two main cargo airline operate by Emirates Sky Cargo and Etihad Crystal Cargo (operated by World Airways), communicate among Afghanistan, Dubai, Abu Dhabi and Sharjah. Follow by the post-war reconstruction; throughput will be expanded in 2011, which is when Ariana Afghan Airlines and Kam Air will receive their new airplanes. Trucks are the best choice to transport goods from airport to another district, or to the other cities of this area. In several years, Afghan government, with the help of foreign companies or organizations, has working on many of Kabuls roads. During the war, many Kabuls roads have been broken, but follow the attracted the attention of international society, Kabul gets more and more help from many countries to rebuild the highways and main roads in Kabul city. (xpatulator.com) -Paghman region: There is a popular place near Kabul, Paghman garden is the very famous place where people relax and spend weekends with families and friends. Paghman is a village used to be a royal garden. But now is open to the public. Because this area is so close to the Kabul city and also there is a holiday resort and beauty spot. The transportation is convenient; trucks can though this area and the roads condition can be accepted. -Jalalabad region: There is a very important place in Afghanistan, there is connected by roads with Kabul and Peshawar in Pakistan. There has highway between the city of Jalalabad and Kabul. All the trade between the two nations (Afghanistan and Pakistan) passes through this city. Highway transportation will be served in this area. All of the regions have highways linking the Kabul International Airport. Follow post-war reconstruction, get more and more help from developed countries to improve and maintain the road infrastructure. Currently, at least 22 Internet Service Providers giving their services in Afghanistan. (cia.gov) In 2007 there were at least 535000 users, mostly in the capital area. At the same time, Television and Radio are served in Afghanistan, they have English TV programs and English Radio programs and several different languages programs (Kabul Radio). The table shows internet users in Afghanistan around several years: (internetworldstats.com n.p 2010) Consumer buying habits Soft drink, especially soda drink is bought as a very famous recreational beverage in many years. Different cultures people have the same habit that drink the icy soda drink in summertime. The carbon dioxide in soda drink can bring out human body quantity heat by hiccup. Afghanistan is a four distinct seasons country, in summer there is hot and dry. Follow by post-war reconstruction many foreign officers and businessmen entry Afghanistan, drinking soda drink is in their culture. And this habit will affect local population in the years that followed. Almost Afghan are Muslim, they do not drink beer and alcohol. Soda will be the second welcome recreational beverage in their society behind tea drink. Product-use patterns -Foreigners: consume the product as part of the daily experience and holiday experience. Due to the locations and season chosen, the heat associated with these areas it will be used for cooling down and quenching consumers thirst. In Kabul area is hot in summer and owing to the geographic reason this area is dry. -Locals: consume the product as part of the holiday experience. Due to the religion reason almost Afghan do not drink beer and alcohol drink. The product can be as a recreational beverage into their culture and also can be consumed any day or on special occasions. Product feature preferences This preference in Afghanistan for can and small bottom also can be in glass bottom in some cases to reduce cost. The 6 cans package and 24 cans box will be sold in supermarket and other retailers shop. Soda drink can be bought for storage at home or in offices. For convenience stores, glass bottom and paper cup will be welcomed because the price will be lower. Shopping habits Foreigners who come from China, America and Europe would most likely buy the product for work or outdoor activities that are chilled for drinking in offices or during hikes to somewhere. The product will be for cooling down and relaxing on their free time. Locals will buy chilled packs for cooling down or later consumption with dinner. Convenience stores or supermarket will be the most likely place they could buy the soft drink. Festivals and family parties will increase consumption of the product. Distribution of the product Owing to the natural of the dissemination from foreigners to locals this product will start out in the region of stress concentration of foreign companies, hotels, bars, famous restaurants then move to local retailers. Typical retail outlets Types: Plans: Hotels Bars Beginning: Will sell in main hotels and bars, where foreigners usually stay. Glass bottom and can package will be sold. Supermarkets retailers Second wave: Will sell 6 cans package and 24 cans packages in local supermarkets, for foreigners and locals later consumption. Convenience stores and kiosks Expanding to the local market and demand pulls the product through the channel, it is long range plan. Vending machines A part of second wave, main put in expatriates communities and foreign offices. Airports and train stations Target for the tourists (both foreign and local). Service stations in scenic spots as well. Product sales by other middlemen Roshan Cola Company is a local Mineral Water and Carbonated Soft Drink manufacturer. We will corporation with Roshan then our product can use its marketing channels and share the market range. Due to Roshan Company is from Afghanistan, it deeply understands the local market and we will provide more competitive ability products. (alibaba.com) Advertising and promotion Advertising media usually used to reach your target market(s) Will be used television advertising on local TV channels both in local language channels and English channels will be painted in conjunction billboards by side of highway and on the side of houses. In some areas, taxi advertising will be used too. Sales promotions customarily used Sampling and discount are the main types used in soft drink industry. Pricing strategy Customer mark-ups The Afghan inflation rate (consumer prices) is 20.7% in 2008 and 30.5% in 2009. (cia.gov) Types of discounts available Discounts can be as high as 10% in summer and as high as 15% in winter, depends on different season. Compare and contrast your product and the competitions product(s) Competitors products Brand name The competition of Afghanistans beverage market is not intense competition. Our product can own a large market in Afghanistan, but still got many competitors. Such as Coca-Cola, Coca-cola is the most famous beverage company in the world. In 2005, Coca-cola came back to Afghanistan beverage market, and it cooperation with Habib Gulzar Non-Alcoholic Beverages Firm. Coca-cola became to domestic product. Features Coca-Cola is carbonic acid beverage as same as our product, but it is different taste and different area. Afghanistan is a large market. Different customers have different habits. Our products can be chosen by different people, although Solo and Coca-Cola are competitors. Package Coca-Cola got two types package, such as Pop Can and Plastic bottle. Also it got 375ML, 2Lites and 500ML for capacity. When Coca-Cola back to Afghanistan, it wrote: Coca-Cola back to Afghanistan. in 2005. Competitors prices Before 2005, Afghanistan sold Coca-Cola were import from Iran and Pakistan. At that time, the price of Coca-cola is 0.4 USD, but when Coca-Cola produced in domestic. The price decrease to 0.2 USD to sale in Afghanistan. Competitors promotion and advertising methods Coca-cola Company is a large company around the world. They used their forces to impact customers. Beverage companies always use TV, radio and internet advertising to advertise their products. It was so famous when Coca-Cola back to Afghanistan. Media support also a important way to improve brand force. That will lead people to choose which beverage to drink. Competitors distribution channels Coca-colas distribution channel is use every retail shop and supermarket to selling their product, because Coca-cola is a famous company in the world. Most of shops and supermarkets are willing to sell it. Vending machine is also another distribution channels, also include hotel and bars. Market size Estimated industry sales for the planning year The Afghanistan beverage market has been steadily growing over the last fewer years. Before Coca-cola company moving in to Afghanistan. Afghanistan already had a large population like drink beverages. Afghanistan has 33million population, most of goods need import from other countries include beverage, so build a factory and sell it domestic is the best way to selling our product. Estimated sales for your company for the planning year Compare with the Coca-Cola company sale their product. They planned 4 million boxes to sale in each year. We cannot sale so many like Coca-Cola Company, but as we think 1 million boxes in each year is the first target. In the follow years each year increase 10% until as same as Coca-cola. Government participation in the marketplace Agencies that can help you Assistance with launching the Solo beverage brand in Afghanistan may be sought from some of the following agencies: Embassy of Afghanistan Ministry of Commerce Industries (MoCI) Ministry of Finance (MoF) Afghan Customs Department (Division of MoF) Afghanistan Reconstruction and Development Service (ARDS) Department of Commerce Afghanistan Investment Reconstruction Task Force Department of State Bureau of Economic and Business Affairs, Afghan Desk Department of State United States Agency for International Development (USAID) Overseas Private Investment Corporation (OPIC) Australian Embassy (http://www.embassyofafghanistan.org/documents/BusinessandInvestmentResourceGuide-Jan012009.pdf) Regulation you must follow Our company must follow Government Policy. Customs brokers must be employed to process any products imported into Afghanistan and are to submit an Import Declaration to Customs. The importer needs to be registered on the Treasury Ministrys National Importers Registry and in the case of beverages; importers must also be registered on the Registry of Importers in Specific Sectors and the Federal Taxpayers. Taxes also need to submit to government. Preliminary Marketing Plan The marketing plan In todays Afghanistan, consumer demand will remain unfulfilled, as available imports are often of expensive, poor quality, or both. Simplex product form will remain unfulfilled Afghan consumers at all. The market for soft drink is exceptionally large in capital city area of approximately 380,000 people, where temperatures can often over 40C in the summertime. Marketing objectives The goal for SOLO is to entry into the Afghan several main cities, around capital city- Kabul. This product will attract new customers (Foreigners and locals) for the soft drink. To successfully enter the Afghan market To achieve a 10% market share within the first step To promote to a large consumer a taste of this product (Soft drink not only cola) Target market(s) (specific description of the market) The target markets are the hot summertime cities and arid conditions, where Afghan people indicate a huge market for clean and refreshing non-alcoholic beverages (Non-drinker for religious reasons). Expected sales year 2010-2015 Expected sales in 2010 will be approximately AU$ 80 million with increases expected. Follow the first couple of years when it finds its place in Afghanistan, for instance, consumers begin to know this brand and fall in love with the taste, through the product advertising. Expected sales for the first five years are as the table: Year Sales in AU dollar 2010 80 million 2011 120 million 2012 200 million 2013 240 million 2014 280 million Profit expectations year 2010-2014 The first year profit expectations will be lowest; the first year is the repair year, due to the highest cost associated with setting up the requirements. Follow the sales operating and distribution systems start to work, in the following years, the profit expectations will be higher step by step. Years Profit in AU dollar 2010 3.8 million 2011 28million 2012 42 million 2013 56 million 2014 70 million Market penetration and coverage The capital city-Kabul will be targeted heavily, owing to its position and population and foreigners collection location. At the same time, there is resort area that attracts local and tourists. Product adaptation or modification The product will be adapted to fit the market in Afghanistan. These adaptations include the packaging, bottling size, color and so on. We will sell paper cup and glass packaging in Afghanistan that does not sell in Australia to reduce cost and keep the price low. The smaller bottling size is a great size for the forgeries and locals for lunch or dinner, and also for outdoor activities, easy to carry. Core component The core component of SOLO is soda, sugar and fruit flavors. There are 4 variants of this product: original lemon, lemon lime, solo strong and solo sub (sugar free). The latest addition is solo strong and also, it is energy drink which contains guarana and caffeine. This variant is to fit in with male consumers who like energy drink. In the other hand SOLO SUB is to fit in female consumers who do not like sugar. Packing component The products label must have the following information, both in Afghan and English: Brand name of the product Type of product (carbonated beverage/energy drink/Moslem drink) Country of origin Company name and address Company Slogan Nutrition information table (especially alcohol-free) Short introduction of Company Net content Support services component We will set a support service line in the form of an 1800 number (Toll-free telephone number) for consumers. At the same time, our home page (Afghan) will create an area for consumers feedback with any problems or advices. The number and web address will be clearly identified on the packaging. Promotion mix Advertising Advertising will be the first show in a new market and also the first choice for a company to communicate with potential customers. Advertising can send the information quickly to the audiences and has a huge reach. It always accesses the mass media and makes affection in short time. Advertising can develop market and reinforces the brand and helps us sells our products. The main advertising plan is to use television, radio, internet, newspapers and billboards. After economic analysis and research, television is the highest used media in Afghanistan. Not like internet, on TV set can be watched by one person or whole families. The number of the audiences can be huge and the affection will be deeply. The other way of TV advertisements is in a form of product placement. Placing the product advertisements before or behind the news or others TV programs (sports or cartoon) will increase the reach for our product. Game on is the theme for SOLOs advertisements, it is a free lifestyle, to educate the target market on happiness and passion. The other form of advertising used will be billboards. There is a great form of outdoor advertising which is use a painting on building envelopes and beside the freeways where they command high-density consumer exposure. The radio advertising is a form of advertising via radio. Local radios in Afghanistan have big range of audiences, both foreigners and locals (Radios have English programs). The newspaper and magazine advertisements will be a continuation of the television and radio advertisements using pictures. The internet advertisements as well to put in this market by the follow step. Objectives To let consumers (foreigners who are not Australian and locals) understanding our product and fall in love with it (Taste and this lifestyle). To make an impact in the target market in those cities we have chosen to promote SOLO, using different media. Not only promote the product but also promote the Australian lifestyle- Game on (happiness and passion, especially for locals). Media mix First step we will use TV advertisements to open the market, make consumers to know us. Radio and billboards are the second step to make consumers understand what we provide that not only just soft drink but also a lifestyle. Internet is the auxiliary channel to expand the market range. Four different media will work together. Message The information will send to consumers clearly. We promote a lifestyle which called Game on. Let consumers feel happy and fill with passion. Sales promotions There are two types of sales promotions: Trade sales promotion and consumer sales promotion. Trade sales promotion is known to push the products through the retailers, induce retailers into stocking and supporting certain products. Consumer sales promotion attempts to pull a response from consumers give directly to consumers to encourage them into action. The trade sales promotion strategy to the selected outlets will include discounts and surrender part of the profits. In another way, push strategy used will be for staff of retailers to give them push money for not only stocking products but also supporting them. The consumer sales promotion strategy includes many tactics to induce purchasing of SOLO. The first tactic will be to sell the soft drink in glass bottle and in paper cup. This will be a popular style to sell SOLO in Afghanistan, because these packaging will reduce the cost and keep our price always lower and it is a good packaging for lunch or dinner. The second tactic is to run a redemption game is called Kick the can! The game will enable player to win an I-pod and we will put the competition show on our official website. The players have an opportunity is watched by the whole world. Objectives A push strategy to retailers by surrender part of the profits. A pull strategy to promote to new customers of offering a redemption game. Personal selling Personal selling is the face- to- face promotion of the products to the customers by agents, store employees, assistants and relations officers. It can be effective because of the persuasiveness of the sales staff that has the ability to inform a customers decision. The personal selling can be in a way by local boys who wear the sportswear (yellow jersey) to promote SOLO. Looking like the sports star in the commercials and newspaper advertisement to provide taste testing and distribute the circular. Other promotional tools The current