Case analysis--- intercultural communication Essay

Case analysis--- intercultural communication - Essay ExampleThe term globalization can be delineate on the basis of four elements such as network extensity that facilitates connecting with different organizations, countries and people located crosswise the globe, interaction intensity in such networks, speed of movement of such people, products, selective information across the globe, and the impingement that is caused on various communities due to such a trend.In the context of globalization there lots exists dilemma amongst the companies as to follow the ethical standards that are set in their home country or to adapt to the cultures and ethics of the local country so as to sustain its business operations (Varner & Beamer, 2011).One of the close renowned companies in the technology sector that faced such a dilemma was Google. It is the largest search railway locomotive across the globe with a total commercialize of 70% in United States as determine in the year 2010. The kee p company has not only been able to achieve high performance standards and triumph but also have set an image of being highly ethical by nature. The company performs all its operations based on the philosophy that money can be made steady without doing any such thing that is evil. The major(ip) turmoil that the company noticed was in the year 2006 with the put up of a search engine that was China based. The companys major motive was to gain market share in China and to make the Chinese population easily access all forms of information through its search engine (Human Rights Watch, 2010). However the company in order to be aligned with the security review laws of the Chinese government agreed on the aspect of filtering certain words and information that would violate the law. such(prenominal) words majorly were those that were politically sensitive such as democracy, etc. However the company faced major challenge through this initiative as many personnel engaged in human